What must brokerage corporations include in their advertising?

The requirement for brokerage corporations to include the registered name of the brokerage firm in their advertising is grounded in real estate regulations that aim to ensure transparency and accountability in the promotion of real estate services. Including the registered name helps potential clients and the general public identify who they are dealing with and allows for easier verification of the firm's credentials and standing within the industry.

This practice also protects consumers by making it clear who is responsible for the services being offered and provides a means for accountability if any issues arise. It also reinforces the professional branding of the brokerage, which is critical in a competitive market.

Other options may seem relevant, but they do not reflect the specific legal requirements outlined for advertising practices in the real estate sector. While including the owner’s name or contact information might be beneficial, they are not mandated by regulations as the brokerage firm's registered name is. Additionally, limiting advertising to only property listings does not fulfill the broader requirements for business representation as set by regulatory bodies.