What must be included in real estate advertising to comply with state regulations?

In real estate advertising, including the name of the brokerage firm is essential to comply with state regulations. This requirement ensures transparency and accountability in the real estate transaction process. It allows consumers to understand who is representing the property, which protects their interests and helps establish trust between the parties involved.

Having the brokerage's name prominently displayed in all advertisements is crucial so that potential buyers or renters can easily identify the company responsible for the listing. This information provides a point of contact should they have questions or wish to pursue further engagement regarding the property.

In contrast, while photos of the property, the price range, and the seller's personal contact information can enhance an advertisement and attract interest, they are not mandated by most state regulations in the same way that including the brokerage's name is.