What is an advertisement called if it does not include the brokerage firm's name?

A advertisement that does not include the brokerage firm's name is referred to as a blind advertisement. This term specifically describes a marketing piece that omits essential identifying details about the brokerage, which can lead to confusion for potential clients. Blind advertisements often indicate that the source of the information is not clearly disclosed, which can detract from transparency and trust in the real estate industry.

It's important for advertisements to maintain a level of clarity and professionalism, and the inclusion of the brokerage's name is typically a legal requirement to ensure consumers know who they are dealing with. Such regulations help protect consumers from misleading practices and reinforce the credibility of real estate professionals.